Back in August 2021, when we had our label launch campout, we wanted to be able to create some brand awareness and created some merchandise. Before we set out to do this, however, we wanted to make sure that we were using comfortable, stylish materials that were a bit different from your average logoed piece of attire. We wanted our gear to be fun to wear and for our fans to feel cool standing out in a crowd.
We employed our longtime friend and talented graphic designer, Jacob Morgan, to help us design our swag. As we are based out of Seattle in the PNW, we of course wanted hoodies, but we had some other items made as well - hats, shirts, wristbands, and even booty shorts! We took a lot of time thinking about the logo, which Jacob also helped us design, but we didn’t want to make swag that just had a small logo plastered on the side somewhere, which felt a little too “tradeshow” to us. We wanted it to be loud.
The logo design on the merchandise we have is big, front-and-center, and makes our fans proud to wear it, because they know what we’re all about. Also, it looks dope, as we have the HCR logo both on the front and the back. On the back, it’s spelled out and vertical. This is akin to some European designs we’ve seen and gives the look a little something extra special.
We only have a few designs leftover from that campout, but we have some new merch out right now! Check it out and stand out with us! Thank you so much for your support, as all proceeds go right back into investing in our growing label to bring you the best events, music, and sound engineering possible. Cheers!
